Jewellery Knowledge

What is Pure Gold?

Gold is metal occurring freely in nature. Karat, an indication of Gold content in any Gold ornament or jewellery, is the basic terminology used for defining and classifying the purity of Gold. For instance, 22 carat or 22K means 91.6% pure gold and is calculated as 22/24. In laymen terms, a 22K Gold has around 91.6% Gold and the rest is a composition of other metals.

A 24-Karat Gold (with 99.9% purity) is regarded as Pure Gold. However; in its purest state, Gold is very soft and not suitable for making jewellery.

For creating practically wearable jewellery, it is necessarily that Gold is alloyed with some harder metals in certain standard proportions as only then it can be made malleable and durable. Following the process of alloying Gold with some harder metal, it is classified as 22K, 18K and so on, based on the percentage of alloy added.

In India, the following Karatage is predominantly used in Gold jewellery:

22 KT GOLD 91.6%
21 KT GOLD 87.5%
18 KT GOLD   75.0%

What are alloys?

Alloys are mixtures of two or more metal, which are basically added for increasing the strength of the parent metal (Gold) and for enhancing its colour. In general, Copper and Silver are used for alloying pure Gold.

What is 916 Gold?

The 22 Kt Gold is commonly used for making gold jewel of superior quality. As said above, a 22Kt Gold is 91.6 % pure and therefore the name 916 Pure Gold, which makes an internationally accepted standard.

What is Hallmarked Jewellery?

The process of assessing the purity of Gold by a proficient authority is termed as Hallmarking. Hallmarking proves a certification that the jewellery abides by the National/International Standards of Purity. The Bureau of Indian Standards (BIS) undertakes the certification of purity of gold jewellery compliant with the Indian Standards IS: 1417 Grades of Gold & Gold Alloys.

Each Hallmarked Gold jewel embodies five basic identifications:

  1. BIS logo
  2. Fineness number; i.e. 916, 750 and so on, depending on the purity
  3. Mark of the BIS recognized assaying and hallmarking centre
  4. Year of hallmarking
  5. Logo of BIS license holder
Diamond 4c’s

The Ideal Cut Diamond illustrates a round radiant diamond which has undergone brilliant cutting and finishing process conforming to precise mathematical proportions. An ultimate brilliance and luster is crafted by the 58 flawlessly polished facets. The true magnificence of a diamond comes to display when it is cut to Ideal proportions. In such case of precision, the light entering from all directions is reflected through the top of the diamond, displaying sparkling flashes and rainbow colours.



Nature fingerprinted, practically all diamonds have natural internal characteristics termed inclusions. The clarity grade of a diamond is determined by its nature, size, and quantity and location of inclusions. These characteristics add on to the value and rarity of the diamond.


Diamonds have trivial shades of brown and yellow, though most diamonds appear colourless. Interestingly, the rarity and value of a diamond decreased as these shades get apparent more easily. However, ideal cutting can effectively accentuate the unique splendor of a diamond by limiting the amount of color when the diamond is viewed from the top.

Frequent cleaning of your valued jewels will help you in maintaining their original and unique splendor for a real long time. Avoid cleaning your jewellery over the sink; prefer using a bowl instead.

Steps for Warm Detergent Wash

  • Take a deep bowl and mix some household detergent in lukewarm water.
  • For a few seconds, place your jewellery in the bath and mildly brush them with a toothbrush of soft bristles.
  • Transfer your jewels to a sieve or wire tea strainer with caution and rinse them under the running water.
  • Pat them dry immediately with a soft cotton cloth; and watch your jewels glitter like new now.

While cleaning your jewellery, make sure you don’t make use of harsh fibers, coarse powder, tight bristle toothbrush or household scrub as they might damage your jewellery. Prefer only mild household detergent.

Ultrasonic Cleaners

Another simple method of keeping your jewellery clean is to use 'Ultrasonic Cleaners'. These machines are highly proficient in cleaning your jewellery within just next to no time by forming high-frequency turbulence. All leading jewellery stores offer these cleaning services and can prove a handy method of cleaning your jewellery in minutes. However, the process needs special care while cleaning jewellery, especially stone-studded, as the vibrations introduced during the process may loosen the settings of the jewels and can cause the stones to fall.

Cleaning Pearls

Make sure you use only mild detergent solution, highly diluted, for cleaning pearls. Clean and rinse in running water and then wipe the pearls gently with a soft tissue or cloth.

Enjoy a shine as good as new.

Note: These instructions are only guidelines and cannot be taken as professional recommendations. These instructions are only guidelines and cannot be taken as professional recommendations.

We know you proud and possessive you are about your jewellery. To maintain the true charisma and enigma of the jewels you wear in style and pleasure, it is very important for you to provide your jewels the utmost care they need and deserve. Or else, due to lack of care there are chances that the jewels may get exposed to destructive environment and can end up getting damaged, discolored or scratched.

However, it’s very simple and exciting to take care of your precious ornaments and jewels. All it needs is a bit of time and passion, no matter it is diamonds, gold, silver or pearls.

General Instructions


  • Before wearing your jewellery, make sure they are in accurate state and condition, and are free from any type of scratch and damage.
  • Always remember to wear jewellery only after you are done with you make-up, as the chemicals in talc or perfumes might harm your precious jewels.
  • Avoid wearing jewellery, especially stone studded, while doing hard chores; or else they can get scratched or damaged easily and may ultimately lose their original luster.
  • Make sure your jewels never come in contact with water for long; prolonged exposure to water can tarnish them soon.
  • Remember to take your jewellery off before bathing.
  • After removing your jewellery, check for chipped stones, loose parts, scratches or damages and consult a professional jeweler for instant repair in case you spot one.


Jewellery must always be stored in a clean, dry place. The finest way out to store your jewels is to keep them in a clean jewellery box.

  • Store your jewels in fabric-lined case specially meant for storing jewellery, or in a box with compartments; the idea is to keep them separate from one other.
  • If you favor using a normal box, make sure you wrap every piece separately in a soft cloth or tissue paper so as to avoid scratches.
  • Avoid jumbling your jewels in a jewellery case or drawer, as there is a high risk of damage.
  • Before storing up your jewellery, and after every use; delicately wipe them with soft cloth or tissue paper to make them free of grease or sweat which can damage their luster

Special Instructions


  • Gold can get dented or scratched easily, though it is durable and long-lasting, if treated roughly.
  • Chlorine id Gold's worst enemy. Recurrent exposure to chlorine can weaken the structure of gold, which can finally lead to its breakage. So make sure you keep your jewellery safe from chlorinated waters like that at Jacuzzis and swimming pools.


Over a period of time, silver gets oxidized and formation of a thin dark film takes place on it in the form of coating. Humid environment is most supportive for oxidization, though it cannot be completely avoided in any climate. However, proper maintenance can ensure silver jewels and silverware improves in terms of age and develops a thriving patina on the surface.

  • Silver vessels such as glasses, plates, ritual Pujaware or knives, which are in use day in day out, must be cleaned of dirt and impurities on a frequent basis.
  • Silver jewellery must ideally be stored in air-tight plastic bags to prevent tarnishing.


Diamond is the hardest substance ever discovered on the planet.

  • Bridal Diamond sets must always be worn with the deepest of care, considering the occasion and gathering, as they might easily get damaged, displaced or even lost.
  • Earlier to storing diamond jewels, inspect on all sides to make sure there’s no loose stone. In case there is any chipped stone or loose prong, make sure you get it checked or repaired by professional jewelers.


Pearls of high quality feature a soft shine and round smooth surface.

  • Pearls are extremely soft in nature and can get damaged easily on exposure to chemicals.
  • Avoid wearing loosely strung pearls as they may break while wearing.
  • Make sure you keep your pearl jewels nicely wrapped in tissue inside a soft cloth bag; and a separate jewel box must be used to store your pearl jewellery.
  • Get your pearls restrung on a yearly basis for maintaining their strength and durability.